Notes from
the studio.
Practical guides on social media, content, shoots and campaigns — written by the team that does the work every day.
LatestUGC and Customer Testimonials: How to Collect Them and Use Them Well
A simple system for collecting user-generated content and customer testimonials, getting permission, and turning them into reels, posts and website proof.
Read the guideUGC and Customer Testimonials: How to Collect Them and Use Them Well
A simple system for collecting user-generated content and customer testimonials, getting permission, and turning them into reels, posts and website proof.
How to Choose a Social Media Agency in Jaipur: A Practical Checklist
What to look for when hiring a social media agency in Jaipur — portfolio, process, in-house team, reporting, contracts and the questions to ask before you sign.
Content Planning for Fashion and D2C Labels
A content plan for fashion, kidswear, footwear and D2C labels — collections, styling, fabric and fit, founder story, UGC, drops and launches.
Festive Campaign Planning for Indian Brands: A Simple Timeline
How to plan festive and seasonal social media campaigns in India — when to start, what to prepare, and a week-by-week timeline from concept to launch.
Influencer Marketing for Local and Growing Brands: A Practical Guide
How local and growing brands can work with influencers and creators — choosing the right creators, briefs, budgets, barter vs paid, and measuring results.
How to Build a Monthly Content Calendar That Your Team Will Actually Follow
A step-by-step method for building a monthly social media content calendar — goals, pillars, formats, shoot planning, approvals and review.
Product, Factory or Creative Shoot: Which One Does Your Brand Need?
The difference between product shoots, factory shoots and creative shoots, what each is best for, and how to plan a shoot day that gives you a month of content.
Instagram Content Ideas for Jewellery Brands That Actually Build Trust
Instagram content ideas for jewellery brands — from close-up product reels and styling videos to craftsmanship stories, UGC and festive campaigns.
Team-Led Content: Turning Your People Into Your Brand's Most Believable Voice
How to involve your team in social media content — who to feature, content ideas by role, consent and comfort, and a simple system to keep it going.
Content Planning for Gyms, Sports Clubs and Healthcare Practices
How fitness clubs, pickleball and sports clubs, and healthcare practices can plan social media content — community, coaches, member stories, education and trust.
Content Planning for Cafes, Bakeries and Restaurants
How cafes, bakeries and restaurants can plan social media content that brings people through the door — menu content, behind the counter, people, events and UGC.
Organic Content vs Performance Marketing: When Should You Start Running Ads?
How organic social media and paid performance marketing work together, when a brand is ready for ads, how to set goals and budgets, and common mistakes.
How to Increase Your Brand's Presence on Social Media: What a Decade in the Industry Has Taught Us
The fundamentals that actually grow a brand's presence on Instagram and other platforms — consistency, clear content pillars, faces, formats, replies and reviewing what works.
Social Media for Schools and Preschools: What Parents Want to See
A guide to social media for schools and preschools in India — content pillars, privacy and consent, admissions season planning and what builds trust with parents.
Content Planning for Manufacturers and B2B Businesses
A practical content plan for factories, manufacturers and B2B businesses — what buyers want to see, content pillars, formats and how social media supports sales.
Founder-Led Content: Why It Works and How to Start Without Feeling Awkward
Why founder-led content builds trust faster than brand content, what founders should talk about, formats that work, and how to make it a habit even with a busy schedule.
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