Festive Campaign Planner

Guide

Start six to eight weeks early

The brands that win festive seasons lock their idea and offer early, shoot three to four weeks ahead and schedule content two weeks before. Last-minute greeting posts rarely drive sales.

One idea, many posts

Build the whole campaign around a single, named idea — a gifting guide, a collection or an offer. Teasers, the hero launch, reminders and thank-you posts should all ladder up to it.

Don't forget offline

Packaging inserts, gift cards and in-store displays make your festive campaign feel complete — and they are easy to plan alongside your social content.