Caption Formula Tool
Struggling with captions? Enter your product, offer and audience to get four captions built on proven copywriting formulas. Edit, personalise and post.
- 01Describe your product, offer and audience
- 02Get four captions using proven formulas
- 03Copy, personalise and add your own voice
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Guide
Four formulas that work
- AIDA — Attention, Interest, Desire, Action. Great for product posts.
- PAS — Problem, Agitate, Solution. Great when you solve a clear pain.
- Story — a short moment that leads to your product. Great for founder and process posts.
- Benefit list — scannable reasons to buy. Great for carousels.
Make the first line count
Only the first line or two show before "more". Put the hook there. Then keep paragraphs short and end with one clear action.
Frequently asked questions
How long should an Instagram caption be?
It depends on the post. Short captions suit visual posts; longer captions work for stories and education. Always front-load the hook.
Should every caption have a call to action?
Most should. Even 'save this for later' gives people a clear next step.
Can I use the same formula every time?
Rotate formulas so your captions don't feel repetitive.
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