UTM Link Builder
Find out which posts actually bring visitors to your website. Add simple tags to your links and Google Analytics will show you exactly where each visitor came from.
- 01Paste your website link
- 02Pick a preset or fill in source, medium and campaign
- 03Copy your tracking link and use it in that post
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Guide
What are UTM parameters?
UTM parameters are small tags added to the end of a link. They tell Google Analytics where a visitor came from — for example, which Instagram story or WhatsApp broadcast.
The three you always need
- Source: the platform — instagram, facebook, whatsapp, google
- Medium: the type — social, story, broadcast, paid
- Campaign: the name — diwali_2026, new_collection
Keep a naming habit
Use lowercase and underscores, and keep names consistent. "Instagram", "instagram" and "IG" will show up as three different sources in your reports.
Frequently asked questions
Where do I see UTM results?
In Google Analytics 4, under Reports → Acquisition → Traffic acquisition, using session source, medium and campaign.
Do UTM links affect SEO?
No. They only add tracking information for your analytics.
Can I shorten UTM links?
Yes. You can use a link shortener, and the tracking still works.
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