Hashtag Set Builder
Hashtags work best as small, relevant sets rather than thirty random tags. Choose your niche and city to get ready-made groups you can rotate.
- 01Choose your niche and add your city
- 02Get broad, niche, local and branded hashtag groups
- 03Copy a set of 5–10 and rotate between posts
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Guide
How many hashtags should you use?
Quality beats quantity. A focused set of three to ten relevant hashtags usually works better than thirty generic ones. Hashtags help categorise your content; strong content and engagement still matter most.
Mix the four types
- Broad: large category tags for discovery
- Niche: specific tags your ideal customers follow
- Local: city and area tags — powerful for local businesses
- Branded: your own tag for campaigns and customer posts
Rotate your sets
Create two or three sets and rotate them across posts. Check which posts reach more non-followers and refine your sets monthly.
Frequently asked questions
Do hashtags still work on Instagram?
They help Instagram understand and categorise your content, but they are not a substitute for strong content. Use a few relevant ones.
Should hashtags go in the caption or comments?
Either works. Many brands keep them at the end of the caption for simplicity.
Should I create a branded hashtag?
Yes, especially for campaigns and to collect customer content you can reshare with permission.
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