Social Media Maturity Score
Where does your social media really stand? Answer twelve questions to get a score across four areas — strategy, content, consistency and ads — and a clear level from Beginner to Leader.
- 01Answer 12 questions across four areas
- 02See your score and level for each area
- 03Get the next three moves to reach the next level
Free full report
Get your full maturity report on WhatsApp
Share a few details and we'll send your result with personalised tips on WhatsApp. No spam — just useful advice.
Guide
The five levels
- Beginner: posting occasionally with no clear plan
- Developing: some consistency, but no strategy or measurement
- Established: regular content, clear pillars, basic reporting
- Advanced: strategy, strong content, steady reviews and some paid promotion
- Leader: a system — planned content, ads and reporting working together
Why look at four areas separately?
Most businesses are strong in one area and weak in another — beautiful content but no consistency, or regular posting without strategy. Seeing each area separately shows exactly where effort will pay off fastest.
Frequently asked questions
How often should I retake the assessment?
Every three months is ideal. It shows whether your changes are moving you up a level.
Is a 'Leader' level necessary for small businesses?
Not always. Many small businesses do very well at Established or Advanced. The goal is consistent progress, not perfection.
Does this check my actual Instagram data?
No. It's a self-assessment based on your answers, which keeps it free, private and quick.
More free tools.
All toolsIs Your Brand Ready for Ads?
Eight quick questions tell you whether to start ads now, soon, or after fixing a few basics.
Use free tool 7 questions · honest answerAgency or Freelancer?
An honest recommendation on whether an agency, a freelancer or doing it yourself suits your business right now.
Use free tool Industry + goals → 4 pillarsWhich Content Pillars Fit Your Brand?
Pick your industry and goals and get four content pillars with ready post ideas for each.
Use free toolSay hello
Want experts to
do it for you?
Our free tools give you a head start. Our team can handle strategy, content, shoots and ads end to end.